BA Components purchase BLP from Administration

Market leading furniture door and components manufacturer BA Components based in Cookstown in N.Ireland and owned by twin brothers, Brian and Kieran McCracken have today announced the successful purchase of BLP from Administration.

BA Components established in 1990 has grown steadily to become a major manufacturer in the UK and Irish furniture components industry and the acquisition of BLP is a logical step in a planned progress which has resulted in sustained growth over the last number of years.

The BLP business has over 100 year’s history and is well known and respected in the furniture industry. The subject of a Management buy out in February they had unfortunately become a victim of the current credit crisis and were placed in Administration on 7th December 2009 .

Brian McCracken, BA Component’s Managing Director said, “The purchase of this well established and respected business makes total sense in the further development of both businesses. The position of the joint operation will substantially strengthen BA’s position in the UK market, allowing us to further develop our offering to volume users, while introducing the BLP ranges to our large dealer base of small, medium and large retail outlets allowing both operations opportunities for expansion and growth”

Many of the administration functions for the combined operation will be handled from the Cookstown head office but a strong planning and production team will be maintained and further developed at the Doncaster site.

Heading up the Doncaster team will be Ian Cohen who is returning to BLP as Operations Director bringing with him a wealth of experience, ability and knowledge to an operation he led for many years prior to February’s MBO.

Looking forward to the challenge of successfully growing the business in Doncaster again Ian said, “My knowledge of the procedures and protocols developed in Doncaster over years alongside good relations with a skilled and motivated workforce and a customer base I know well, will with application and co-operation from all concerned lead to seamless continuity and development well into the future.”

Production of the full BLP portfolio of MDF wrapped decorative furniture mouldings, veneer wrapped architectural mouldings, PREDOR membrane pressed cabinet doors and drawer fronts and PRODOR profile framed 5 piece constructional doors will be maintained and developed, with continuity of supply guaranteed to current customers.

Sales & Marketing Director David Caulfield added, “This exciting development provides a great opportunity to enhance our value proposition to both BLP and BA customers and the ethos of quality and design evident throughout the operation means BLP is a strong fit with our strategy to provide more added value and meaningful opportunities for the joint customer base. With a strong sales support presence on the ground and the addition of the product mix and workforce skills in Doncaster we can all look forward to continued and growing success.”

The joint business will now trade as BA Components with the BLP name preserved but presented in BA corporate style where it will sit comfortably alongside other BA brands; Bella by BA and Zurfiz by BA.

The financial security and robust business practises of BA Components will ensure continued development and expansion of the production facility at Doncaster, secure jobs for a skilled, local workforce and ensure reliable, continuous quality and supply to current and new BLP and BA customers.

Greater size choice from BA Components.

Recently by-ba extended the maximum width of doors available to 1200 wide to provide greater choice and variety to the Bella range.

Details of the price breaks have also now been released and are available from all BA Components field sales people or by logging on to BA Live.

Simply log into your account on BA Live and the new pricing will be available in the ‘Documents’ section.

A total of 12 extra price breaks have been introduced for the following sizes;

900×796
900×996
900×1200
1245×796
1245×996
1245×1200
1435×796
1435×996
1435×1200
1735×796
1735×996
1735×1200

This is a further expansion of the choice of size, colour and style options available in the Bella by ba range. You can now not only ‘Pick a colour any colour, choose a style any style’ but we could add ‘In any size’

“For variety, quality and choice you really can lead the way with by-ba”

BA Components branding strategy

With the imminent arrival of new brands to the BA family the whole branding strategy within the Company has come up for review.

Already well known and recognised as a Market leading brand is the popular and versatile vinyl wrapped range marketed as Bella by ba.

The Bella by ba brand has been developed successfully over last four years and has come to be recognised for quality kitchen and bedroom products, wide choice and great value for money,

The arrival of an exciting new range of kitchen and bedroom doors and accessories in January 2010 to be produced using exciting new technology and marketed under the new brand Zurfiz by ba will add further interest to the BA range. Available in 20 stunning finishes and with numerous finishing touches it promises to be THE exciting development in kitchens and bedrooms for 2010.

With a third brand utilising leading edge design features planned for Spring / Summer 2010 the news from BA Components to their dealer network and the public in general is one of exciting beginnings, development and improvement to existing ranges and a fantastic year to look forward to.

To tie all the brands together and build real recognition of the ranges into the future the company have decided to focus on the common element of each brand; by ba.

“This will be the common thread that binds all the brands together in the BA family” said Sales & Marketing Manager David Caulfield, “and will be the true mark of the quality of each brand. If it’s by ba then it is all about quality, choice, detail, inspiration and design”

The continuing consumer and trade advertising the company are in engaged in will now start to carry the by-ba mark and wherever you see it, it will firmly establish each separate brand as an essential element in the whole mix that epitomises the beliefs and ethos of BA Components.

Now really is the time to become a dealer with by-ba.

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