BA Components branding strategy

With the imminent arrival of new brands to the BA family the whole branding strategy within the Company has come up for review.

Already well known and recognised as a Market leading brand is the popular and versatile vinyl wrapped range marketed as Bella by ba.

The Bella by ba brand has been developed successfully over last four years and has come to be recognised for quality kitchen and bedroom products, wide choice and great value for money,

The arrival of an exciting new range of kitchen and bedroom doors and accessories in January 2010 to be produced using exciting new technology and marketed under the new brand Zurfiz by ba will add further interest to the BA range. Available in 20 stunning finishes and with numerous finishing touches it promises to be THE exciting development in kitchens and bedrooms for 2010.

With a third brand utilising leading edge design features planned for Spring / Summer 2010 the news from BA Components to their dealer network and the public in general is one of exciting beginnings, development and improvement to existing ranges and a fantastic year to look forward to.

To tie all the brands together and build real recognition of the ranges into the future the company have decided to focus on the common element of each brand; by ba.

“This will be the common thread that binds all the brands together in the BA family” said Sales & Marketing Manager David Caulfield, “and will be the true mark of the quality of each brand. If it’s by ba then it is all about quality, choice, detail, inspiration and design”

The continuing consumer and trade advertising the company are in engaged in will now start to carry the by-ba mark and wherever you see it, it will firmly establish each separate brand as an essential element in the whole mix that epitomises the beliefs and ethos of BA Components.

Now really is the time to become a dealer with by-ba.